The way the genuine ‘Mad Men’ invented the sex-kitten stewardess

The way the genuine ‘Mad Men’ invented the sex-kitten stewardess

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Its 6th period throwing down Sunday, April 7th, AMC’s Mad guys has sometimes portrayed the glamour and excitement of flights therefore the apparently crazy and carefree life led by that era’s feminine flight attendants. But, based on a unique guide in regards to the reputation for flight stewardesses, it absolutely was men – and some ladies – at Mad Men-like marketing agencies that created the image associated with the sexy stewardess when you look at the beginning.

In ” The sex that is jet Airlines Stewardesses additionally the creating of an American symbol,” journalist and historian Victoria Vantoch writes that into the mid-1960s, agencies wanting to “sex up” the stuffy standing of early air companies started by changing ads portraying female trip attendants as helpful, girl across the street kinds with pictures of “beguiling brand brand brand new stewardesses” guaranteeing coffee, tea and many other things. Continue reading “The way the genuine ‘Mad Men’ invented the sex-kitten stewardess”