Matching a Dating App along with its Audience

Matching a Dating App along with its Audience

– an instance research concerning the rebranding of Meddle


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Laura is really a 28-year-old school that is high located in Seattle. She simply came ultimately back from a disappointing date and it is wondering if she’ll ever find somebody suitable for her. Curled through to the sofa, she absentmindedly scrolls along on Facebook. This woman is still preoccupied with thoughts about her dating life and ponders “If just i possibly could acquire some assistance!”

Ironically sufficient she just missed an advertisement for a dating that is new, which will have let her outsource the duty of choosing times to her buddies. If she had noticed it, she could have said: “Wow, this will be perfect.” But it was missed by her entirely.

In 2017, I happened to be employed to learn and also this could be the tale in regards to the rebranding of Meddle.

Part 1 • The Situation

Here I happened to be, dealing with the big question mark. In the left, an app is had by me that allows daters outsource the duty of matchmaking with their buddies. Regarding the right, i’ve a combined band of daters, who will be enduring dating exhaustion and want they might get assistance. It ought to be a perfect match. Why does the item perhaps maybe not match along with its potential audience? We jumped to the research after these actions:

  • Interview the Stakeholders to understand the ideas behind this product, the choices behind the brand name, and their concept of the goal market.
  • Identify a hypothesis for why the brand name is not talking with the goal market.
  • Testing the theory on prospective users to know why the brand doesn’t relate with the prospective market. Continue reading “Matching a Dating App along with its Audience”