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- Product/service: Measurement Advertising Academy
- Brand: Facebook
- Type: Paid
- Headline: “Know Your Numbers”
- Details: Retargeting web log readers laptop image that is
You intend to range from the “laptop image” identifier into the details because you’re screening various images in otherwise identical Facebook advertisements and wish to understand outcomes of utilizing the different pictures in your advertisements in Bing Analytics. Tagging your traffic in this way enables you to see factual statements about an ad that is specific what kind of actions individuals just simply take after clicking that advertising.
Just how do these details translate to UTMs? Your service or product could be the “campaign,” the brand name may be the “source,” the kind of traffic could be the “medium,” the headline may be the “term,” and also the details would be the “content.”
To trace this information in Bing Analytics, you add UTM parameters to your links:
- The campaign (your product/service) becomes utm_campaign.
- The origin (the brand name) becomes utm_source.
- The medium (the sort of traffic) becomes utm_medium.
- The expression (the headline) becomes utm_term.
- The information (the facts) becomes utm_content.
For the Facebook advertising instance, right right right here’s just how to include the UTM parameters to your website link.
First, determine the origin (the brand name), that will be Twitter in this situation: