NJDGE Sets Out Rules for Online Affiliates

NJDGE Sets Out Rules for Online Affiliates

Affiliate marketing may be the online bread and butter regarding the internet poker industry, nonetheless it needs to be strictly regulated, in line with the New Jersey Division of Gaming Enforcement (NJDGE) (Image: thinkcomputers.com)

The New Jersey Division of Gaming Enforcement (DGE) recently clarified its laws for affiliate marketers dealing with New Jersey licensed operators. Affiliate marketing is just a type of web-based marketing in which a business (the affiliate) establishes a symbiotic relationship with an operator, whereby the operator will reward the affiliate for each customer introduced, via the affiliate’s own marketing efforts or through its website’s advertising.

Simply put, it is about paying revenue share or a payment for referred business, and news that is many receive income primarily through affiliate marketing.

Setting Boundaries

It’s problem that the online gambling jurisdiction of the latest Jersey, where all advertising is strictly controlled, takes exceptionally seriously.

In April, DGE sent ‘cease and desist’ letters to numerous poker affiliate sites warning them, in no uncertain terms, that the advertising of offshore poker sites that offered games to New Jersey players would not be tolerated. The thrust of this DGE gripe appeared to be that the affiliates singled out were promoting illegal internet sites alongside sites that were authorized in New Jersey, thus giving the impression that all si Continue reading “NJDGE Sets Out Rules for Online Affiliates”